Advertising Guidelines
Thurston-Mason Senior News
The Senior News is an advocate on issues that are important to senior citizens and their families. It is also the only publication with affordable advertising rates for you to reach out to 16,000 seniors. As a result, you can be increasing your business by selling products and services directly to the senior citizens in our community.
The Senior News is published by the Thurston-Mason Council on Aging and is a Non-Profit 501(c)(3).
The Senior News is published monthly and its circulation is 17,500. It is mailed free to seniors’ homes and distributed for pick-up all around Thurston and Mason counties — in senior centers, community centers, libraries, senior housing locations, and medical and dental offices.
Thank you for supporting this publication for our communities’ seniors!
Rate Card Effective Starting August 15, 2021
ADVERTISING CONTACT:
Charlie Kirry, Editor, Senior News
Phone: (360) 628-6692
E-mail: Ads.SeniorNews@gmail.com
Address: P.O. Box 7624
Olympia, WA 98507
ADVERTISING DEADLINE:
1st day of each month.
PAYMENT DUE AT TIME OF INSERTION:
You may pay by check or debit/credit card.
DISPLAY ADVERTISING RATES:
Complimentary full color (process) for display ads ONLY.
| Ad Insertion Frequency | 1x | 3x |
| Block – 1 column x 2 inches | $50 | |
| Business Card – 2 columns x 2 inches | $95 | $90 |
| Eighth Page – 2 columns x 4 inches | $190 | $180 |
| Quarter Page – 2 columns x 8 inches or – 4 columns x 4 inches |
$375 | $355 |
| Half Page – 4 columns x 8 inches | $730 | $690 |
| Full Page – 4 columns x 16 inches | $1,350 | $1,285 |
| Open Rates, Per Column Inch | $25/in. | $22/in. |
PREFERRED POSITIONS:
Based on a signed contract, paid at the time of insertion order.
Preferred positions include pages 1 (limited space, 20% upcharge), 2, 3, page (10%), space available.
MECHANICAL DIMENSIONS:
1 column 2 1/4 inches
2 column 4 7/8 inches
3 column 7 1/2 inches
4 column 9 3/4 inches
Gutter 1/4 inch
The live ad space of a page is 9.75” wide x 16” high.
ARTWORK SPECIFICATION AND PROCESS COLORS:
Art should be provided in the correct size as a PDF with a minimum resolution of 300dpi.
The digital art should be prepared in CMYK preferably, unless the ad is black only.
Black text or black line art in a CMYK ad should be made as a 100% black layer, and not process color builds as black.
The above information is available in a PDF format: Advertising Rates
Please print out the following Ad Insertion Agreement/Contract/Invoice and fill out the agreement and payment information. Then mail the document to:
Senior News
P.O. Box 7624
Olympia, WA 98507